With so much information around us, the key is now to select, to be very exclusive and to go back to the minimum state.
In the development of this electronic music web store, we encounter a very sensitive philosophy about selection that turned everything into the development of a

basic language instead of just branding.
We have established a contrast-based common code with the user, in which everything that’s yellow represents a highlight worth beeing seen: a selection.
This tag, once shared, results into a very useful way of treating information.

Although this “common code” was born as a web resource, the language extends through every piece made.